Katherine Lavey

Digital Project Manager

Someone once told me to be a duck...I said "WTF." But I let that marinate for a minute...I understood it as "progress is effortless to the eye, powered by what's unseen." Or "don't let them see you sweat." Either way... it resonated with me.

Powered on coffee, fueled by bugs, and oddly satisfied with incremental change.

With over 10 years of experience in marketing and e-commerce, collaboration is at the heart of my work: I thrive on building processes, aligning teams, and managing beautifully designed sites that make an impact. I love leading projects from discovery to retrospectives—resulting in digital products that drive traffic, delight users, and of course deliver a great ROI.  Sites I've recently launched/spent time working on include: elephant.online.com, stillwatercustomhomes.ca, GaggleAMP.com, freshfruit.com, and edible.com.  Clients I've had the pleasure of working with: Cox Media, Peachtree Hotel Groups, and Safeway.

Let's start working together, check out my resume for more information about me or send me a direct message.

Recommendations

Work Experience

2024 - Present

Project Manager, Inbound Design Partners

1. Managing workflows across a cross-functional team of full-stack developers and UX/UI designers.
2. Developing comprehensive requirement documentation for both internal teams and external stakeholders. 
3. Implementing a Hybrid Agile methodology, adapting workflows to seamlessly integrate all aspects of the business and drive project success.
4. Meeting tight deadlines, staying within project budgets and moving quickly.
5. Conducting research & development, collaborating with business owners to identify growth opportunities and support internal and external phases for all projects and service offerings.

2021-2024

Global Program Manager, Hexagon

Served as the lead for Digital Marketing & Web Initiatives- which includes main liaison between marketing, sales, and development teams (Sitecore & WordPress), leading the execution of web projects and enhancements.

Key responsibilities include:

- Collaborating with design, content, and agency teams on web strategy and execution.
- Defining requirements and managing sprint cycles for new features and rollouts.
- Setting and tracking digital KPIs for web initiatives and global campaigns.
- Focusing on user experience for diverse audiences (customers, investors, employees).
- Training marketing teams on WordPress and Sitecore best practices.
- Leading the restructure of internal ticketing systems for improved workflow.

2018-2021

Digital Project Manager, Phase3 Media

• Restructured the digital team with high-performing outsourced agency—boosting efficiency and scalability.
• Wrote detailed SOWs for accurate project estimates for websites, microsites, landing pages, and email marketing campaigns.
• Managed development resources, build timelines, and collaborate with designers and developers to execute strategic digital solutions.
• Hands-on with WordPress daily leading front-end builds, updating content, and coordinating development workflows.
• Conduct thorough QA and UAT testing across WordPress and HubSpot to ensure smooth, bug-free launches.
• Consistently delivered projects on time, within budget, and aligned with client goals and expectations.

Education

2006-2010

Berry College

BA in Communications & Mass Media

2016-2018

Creative Circus

HTML/CSS - Certificate

Professional Skills

CMS - HubSpot, Sitecore, Wordpress, Wix, Squarespace, Duda

Agile - Sprint planning / Waterfall methodologies

PM tools - Wrike, Asana, Jira, Confluence

Digital Certifications:

HubSpot Marketing

& Content Hub
Google Project Management / Digital Marketing, & Analytics

More.About.ME.

Dog Mom

Yoga Instructor

Equestrian

Avid Beach Junkie

Get in Touch

Want to hear more about how I can help with your business or project success. Send me an email or call me and let's talk about your business needs.

Call: 808.425.4305

Write: kcreative7588@gmail.com